Hey all! Remember my April pattern collection, Understory?
Understory is a collection of six patterns knit in Malabrigo yarns. When it came out, I priced it at $20, working with the idea of a 30%(+) discount on the cost of the individual patterns. I have since noticed that this is high for a pattern collection, and I felt bad for pricing it thusly, but people had already purchased it at the original price, and I didn’t want to penalize buyers by lowering the price. What to do? The answer turned out to be pretty obvious! I lowered the price to the more comparable-to-other-ebooks $16 and issued a partial refund to buyers. Win and win again! I think the new price point should make it easier for more folks to purchase, and this way I’m not penalizing loyal customers for their early purchase. More information about the individual patterns in the collection is available here, or on Ravelry.